Purushu Arie’s award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by Fashion Design Council to review shows at India Fashion Week, New Delhi. Ever since, Purushu has collaborated with more than 60 retail and luxury brands. Following a stint as menswear designer at Lee Cooper in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India’s first gender neutral fashion label.